Privacy Policy

mattworking.com

Operated by Inner Life Awakening Pty Ltd

ABN: [INSERT ABN]

Last updated: [INSERT DATE]

1. Overview

This Privacy Policy explains how Inner Life Awakening Pty Ltd ("we," "us," "our") collects, uses, stores, and discloses your personal information when you visit mattworking.com ("the Website") and interact with our services.

We are committed to protecting your privacy in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). We take the security of your personal information seriously and will only use it in ways described in this policy.

By using this Website, you consent to the collection and use of your personal information as described in this policy. If you do not agree, please do not use the Website or submit any personal information.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with our Website, you may provide us with the following personal information:

— Full name

— Email address

— Phone number

— Country or region of residence

— Responses to application form questions, including information about your current employment, business experience, goals, and level of interest

— Any additional information you choose to share during conversations with our team, chatbot, or voice assistant

2.2 Information Collected Automatically

When you visit the Website, we may automatically collect:

— IP address

— Browser type and version

— Device type and operating system

— Pages visited and time spent on the Website

— Referring website or source

— Approximate geographic location (derived from IP address)

— Cookies and similar tracking technologies (see Section 7)

2.3 Information From Third-Party Platforms

We use third-party platforms and tools that may collect or process your information on our behalf, including:

— GoHighLevel (CRM, email marketing, SMS, calendar bookings, workflow automation)

— Meta / Facebook (advertising pixels and conversion tracking)

— Google (Analytics, Tag Manager, advertising conversion tracking)

— AI-powered chatbot and voice agent platforms (conversation data processed to assist you)

— WhatsApp Business (messaging)

3. How We Use Your Information

We use your personal information for the following purposes:

— To process and review your application submitted through mattworking.com

— To schedule and conduct calls and conversations with you

— To send you emails, SMS messages, and WhatsApp messages related to your application and our services

— To provide you with information about business partnership opportunities

— To operate AI-powered tools (chatbot and voice agents) that assist with enquiries, follow-up, and pre-qualification

— To personalise your experience on the Website

— To analyse website traffic and marketing effectiveness

— To comply with our legal obligations

We will not use your personal information for purposes other than those described above without your consent, unless required or authorised by law.

4. How We Communicate With You

When you submit an application or book a call through mattworking.com, you consent to receiving communications from us via:

— Email (confirmations, reminders, follow-up messages, and informational content)

— SMS and WhatsApp messages (appointment reminders, follow-ups, and booking links)

— Phone calls, including calls from AI-powered voice assistants acting on behalf of our team (see Section 5)

All electronic communications comply with the Spam Act 2003 (Cth). Every marketing email includes a functional unsubscribe link. You may opt out of marketing communications at any time by:

— Clicking the unsubscribe link in any email

— Replying STOP to any SMS or WhatsApp message

— Requesting removal during any phone or voice agent call

— Contacting us at [INSERT EMAIL ADDRESS]

If you opt out of marketing communications, we may still send you essential transactional messages directly related to a scheduled appointment or active application.

5. Use of AI and Automation

5.1 AI Chatbot

The Website may feature an AI-powered chatbot that answers questions and provides information about our services. The chatbot is an automated system, not a human. Conversations with the chatbot may be recorded and stored to improve our services.

5.2 AI Voice Assistants

We may use AI-powered voice assistants to make or receive phone calls on behalf of our team. These voice assistants may be used for:

— Following up with applicants who have not yet booked a call

— Pre-qualifying applicants before scheduling a conversation with Matt Elliott

— Confirming or rescheduling appointments

AI voice assistants will identify themselves as calling from our team at the beginning of each call. Voice calls may be recorded for quality assurance and compliance purposes. If you prefer not to interact with an AI voice assistant, you may request to be contacted by a human instead, or opt out of phone communications entirely.

5.3 Automated Messaging Sequences

We use automated email and messaging sequences triggered by your actions on the Website (such as submitting a form or booking an appointment). These sequences are managed through our CRM platform and deliver timely, relevant information related to your enquiry.

5.4 Automated Decision-Making

Information you provide may be used in automated processes to assess suitability for a call with Matt Elliott. No final decisions about business partnerships are made solely by automated means. All partnership decisions involve personal review by Matt Elliott.

If you have concerns about the use of AI tools or automated processing, contact us at the details in Section 13.

6. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your personal information with:

Service providers: Third-party platforms that help us operate the Website and our business, including our CRM platform (GoHighLevel), email and messaging services, AI chatbot and voice agent providers, website hosting, and analytics services. These providers are contractually required to protect your data and use it only for the purposes for which it was shared.

Advertising platforms: We may share limited data (such as hashed email addresses or conversion events) with Meta (Facebook/Instagram) and Google for measuring advertising effectiveness. You can manage your ad preferences through those platforms.

Professional advisors: Accountants, lawyers, or business consultants where necessary for the operation of our business.

Legal requirements: Where required by law, regulation, legal process, or enforceable government request.

Business transfers: In connection with a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. You would be notified of any such change.

7. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to:

— Ensure the Website functions correctly

— Remember your preferences

— Analyse website traffic and usage patterns (via Google Analytics or similar)

— Track advertising conversions (via Facebook Pixel, Google Ads, or similar)

— Enable the functionality of our CRM and booking systems

Essential cookies: Required for the Website to function. Cannot be disabled.

Analytics cookies: Help us understand how visitors use the Website. Data is aggregated and anonymised where possible.

Marketing cookies: Used by advertising platforms to deliver relevant ads and measure campaign performance.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of features on the Website, including the booking calendar and chatbot.

8. Data Storage and Security

Your personal information is stored on servers operated by our third-party service providers, which may be located in Australia, the United States, or other countries. By submitting your information through this Website, you consent to the transfer and storage of your data outside of Australia where applicable.

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These measures include encrypted data transmission (SSL/TLS), access controls, and use of reputable, security-compliant service providers.

No method of electronic storage or transmission is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

— Application data and contact information: retained for as long as you remain on our contact list, or until you request deletion

— Email and messaging history: retained for the duration of our relationship and a reasonable period afterward for compliance

— Voice call recordings: retained for up to 12 months for quality assurance and compliance, then securely deleted

— Website analytics data: retained in aggregated, non-identifiable form

When your information is no longer required, we will take reasonable steps to securely destroy or de-identify it.

10. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

— Access the personal information we hold about you

— Request correction of any inaccurate, incomplete, or out-of-date information

— Request deletion of your personal information (subject to our legal obligations)

— Opt out of marketing communications at any time

— Lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC)

If you are located in the European Economic Area (EEA) or the United Kingdom, you may also have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability, the right to restrict processing, and the right to object to processing. Please contact us and we will respond in accordance with applicable law.

To exercise any of these rights, contact us using the details in Section 13.

11. Children's Privacy

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be published on this page with a revised "Last updated" date. Your continued use of the Website after changes are published constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or want to make a complaint, contact us:

Inner Life Awakening Pty Ltd